Public Relations and Advertising

Ficha de unidade curricular - Ano letivo 2015/2016

Code: CSCC30008
Acronym: RPP
Section/Department: Communication and Language Sciences
Semester/Trimester: 2nd Semester
Courses:
Acronym Curricular Years ECTS
CS 3º 5
Teaching weeks: 15
Weekly workload:
Hours/week T TP P PL L TC E OT OT/PL TPL O S
Type of classes
Head: Maria Alcina Velho Dourado da Silva
Lectures: Maria Alcina Velho Dourado da Silva

Teaching language

Portuguese

Aims

It is essential to look at the role of Public Relations and Advertising as two key areas of current life in society, and this from the viewpoint of the consumer and / or providers of goods and messages. This means the urgency of mastering the specific codes of language and technical Advertising and Public Relations as a basic tool of the world of communication, particularly business organizations.

Contents

The program should be available in Moodle platform in the first 15 days of teaching activity for full consultation, after that period of time it will be the final version for the current school year.
In this platform for distance education will also be available all the information needed for full development of the Unit Curriculum (UC), including summaries.
Students interested in gaining access should validate its inclusion in this UC directly on the website of UC in http://moodle.ips.pt/ese/
If you are an authenticated user and want to access the full version of the program, you can click 'Contents' in the right column.

Keywords

Social sciences > Communication sciences > Science communication

Social sciences > Economics > Marketing > Advertising

Social sciences > Economics > Consumer economics > Consumer studies

Social sciences > Economics > Marketing

Social sciences > Communication sciences > Public relations


Evaluation Type

Assement and Attendance registers

Description Type Tempo (horas) End Date
Attendance (estimated)  Classes  64
  Total: 64

Main Bibliography

Cabrero, José Daniel Barqueiro; Cabrero, Mario Barquero;O livro de ouro das Relações Públicas, Porto Editora, 2001
• Brochand, Bernard; Lendrevie, Jacques; Rodrigues, Joaquim Vicente; Dionísio, Pedro;Publicitor, Porto Editora, 2001 (ou a versão mais recente)

Complementary Bibliography

Bibliografia complementar e documentação de apoio: poderá ser disponibilizada ao longo da leccionação da disciplina nas aulas, junto dos serviços de papelaria da Escola e/ou através da plataforma de ensino a distância da ESE.

Lendrevie, Jacques; Lindon, Denis; Dionísio, Pedro; Rodrigues Vicente;Mercator XXI, Teoria e Prática do Marketing, Publicações D. Quixote, 2004
Página gerada em: 2024-05-02 às 00:20:54